Why I Stopped Blogging Twice a Month & Why You Should Too

Why I Stopped Blogging Twice a Month (And Why You Should Too)
by Tiffy G

There’s a silent content crisis happening—and no one’s really talking about it.

We’re all trying to be visible, stay relevant, and speak with authority. But for founders, thought leaders, and brands with a real mission, creating meaningful content month after month can feel like an emotional treadmill. And let me be honest: “twice a month” used to be my personal content quota. That was the “reasonable” compromise between creative ambition and the weight of all the other responsibilities on my plate.

But here’s the truth: twice a month doesn’t build authority. It doesn’t compound. It doesn’t stretch your thought leadership across platforms or search engines in the way your work deserves. And it certainly doesn’t match the rate at which your audience is consuming content.

So I changed the model.

Now, I work with clients and creative partners to publish 16 blog posts a month—per client. And no, that doesn’t mean we’ve handed the keys over to some generic AI content farm. It means we’ve embraced something smarter: collaborating with AI in a deeply human, strategic way.

Let me explain.

Storytelling Is Not Anti-AI

I’ve seen a huge shift in the market when it comes to content, and my view is different from what you’ll hear in most marketing circles.

After working with tech firms, education leaders, science-forward companies, and DNA brands, one thing has become abundantly clear: AI hasn’t killed storytelling—it’s made room for deeper, more artful writing.

We’re finally able to hand off the tedious parts: SEO metadata, consistent formatting, subhead structure, passive voice edits, grammar checks. The stuff that used to kill the vibe of a good writing flow. The stuff that made publishing feel more like punishment than purpose.

When you free up that bandwidth, you can finally sit with the question: What am I here to say?

Because that’s what great blogs do. They’re not just keyword vessels or sales vehicles. They’re your space to slow down and say the things your audience is too busy, distracted, or overwhelmed to say for themselves. They’re your digital pulpit. And with the right content partner, one blog can turn into four. Four into eight. Eight into sixteen.

But only if you stop trying to do it alone.

Most People Are Still Writing Like It’s 2013

If you’re still blogging with the idea that once or twice a month is enough to grow, I’ll say this with love: you’re playing an outdated game.

Organic reach is down. Noise is up. But intention still cuts through.

When you publish four well-positioned blog posts a week—each one aligned to your offers, beliefs, and body of work—you don’t just increase traffic. You build gravitational pull. You magnetize people who recognize themselves in your words and see your brand as a trusted voice.

Here’s what that looks like in practice:

• One blog acts as a deep-dive for your podcast episode.

• Another turns your client insights into thought leadership.

• A third takes a niche concept and breaks it down for your broader audience.

• And a fourth flips a common myth upside down and leaves the reader rethinking everything.

Each one is infused with your voice. Your philosophy. Your strategy. That’s the new content engine. AI is the scaffolding. You are the source.

AI Isn’t a Replacement for Voice. It’s an Amplifier.

People get scared here. “But won’t it sound robotic? Generic? Boring?”

Sure—if you’re not in control of the process.

But when done well, an AI-assisted workflow means you get to spend your time where it actually matters: on the ideas.You set the tone. You guide the voice. The AI just accelerates the process. And if you’re working with a strategist (like me) who knows how to interpret both human brand essence and AI prompts? It’s magic.

We can take one interview, strategy session, or pillar message and repurpose it into multiple blogs with different angles—each one infused with truth, strategy, and emotional insight.

No filler. No flab. Just flow.

From Thought to Thread to Traffic

Let me show you how this stacks up.

Here’s what happens when you commit to 16 blogs/month:

• Your blog becomes a digital library of your most valuable thinking.

• You have endless content to repurpose into threads, emails, and reels.

• Your SEO ranking climbs, because you’re not just publishing—you’re publishing consistently around specific belief-based themes.

• Prospects stay on your site longer. They binge-read. They subscribe. They come to your sales calls already convinced.

• You stop having to “sell” so hard because your body of work is doing the heavy lifting.

We’re not just talking visibility. We’re talking velocity. Your content becomes a compound asset. Each post links to another. Each idea supports the next. It’s a flywheel, not a funnel.

The Math of Multiplication

Let’s look at this practically.

If you write two blogs per month, that’s 24 blogs per year. If you publish 16 blogs per month? That’s 192.

Even if we cut that number in half—say 8 per month—that’s still 96.

That’s 96 chances for someone to find you. To hear your voice. To understand your offer. To shift their belief system because of something you wrote at 10AM on a Tuesday and forgot you even published.

Don’t let your brilliance stay hidden because you thought content had to be exhausting to be effective.

The Case for Quality and Volume

Too many founders believe they have to choose between quality and consistency. But with the right support, you don’t have to choose. You just have to shift your role.

You’re no longer the content machine. You’re the signal caller. The voice. The visionary.

Let the AI handle the format. Let your strategist (👋🏾) shape the structure. Let the rhythm of weekly publishing do its job.

You just stay in your zone—thinking, teaching, creating, leading.

What Comes Next

If this makes your heart beat faster, if your brain is lighting up with the possibilities—you’re not alone. This is the moment we step out of burnout-blogging and into content that actually feels aligned, intelligent, and strategic.

I built my entire content consultancy around this ethos. We use AI not to remove the writer’s voice—but to amplify it. To multiply the reach, deepen the impact, and give you back the freedom to lead.

And yes, we publish 16 blogs a month for our clients.

Not because it’s flashy.

Because it works.

Because when your words are this aligned, why wouldn’t you want more of them out in the world?