I Don't Use AI in the Way Most Do: Here's What I Do as a 9 Year Marketing Founder Instead ($27.9 million method)

Why I Don’t Just Use One AI Tool — And Neither Should You

When you’re running a business — whether as a solo freelancer or CEO of a growing firm — the question isn’t “Should I use AI?” anymore. The question is: “Which AI tools deserve a seat at my table, and how do I use them strategically without losing my edge?”

I get this question a lot, especially with the rise of two front-runners: OpenAI’s ChatGPT and Anthropic’s Claude. Some of you are wondering if it’s time to switch camps entirely. My answer? No. In fact, the smarter move — for both freelancers and CEOs — is to run a stacked approach.

Let me explain why, and how I apply this to my own workflows as someone balancing corporate contracts, government RFPs, and daily creative content.

The Danger of One-Dimensional AI Thinking

Freelancers are tempted to think: “If I just learn the best prompts for one AI tool, I’m set.” CEOs, on the other hand, might be thinking: “Which vendor gives me the most enterprise security and predictable ROI?”

Both perspectives miss the bigger picture. The real leverage comes from treating AI tools the way you’d treat your team: assign roles, give them responsibilities, and stop expecting one tool to carry the entire company.

Because here’s the truth: no matter how good one AI platform becomes, it will always have strengths — and blind spots. As leaders, we don’t gamble with blind spots.

ChatGPT: The Creative Engine

I use ChatGPT as my studio. It’s fast, multimodal, and packed with tools I can spin up instantly.

• For freelancers: imagine turning around polished Instagram carousel copy, a video script, or a launch email sequence in half the time. ChatGPT excels at this because it integrates with image editing, voice, and even video generation. You can test creative ideas in hours instead of weeks.

• For CEOs: ChatGPT is your front-facing innovation lab. Need a new product explainer video? A thumbnail for your YouTube channel? A prototype sales deck? ChatGPT delivers fast iterations, letting your marketing team test more campaigns without blowing the budget.

This is why I lean on it for YouTube growth, reels, thumbnails, and daily marketing content. It’s my creative partner. It doesn’t get tired of headlines, hashtags, or endless variations.

But when I try to feed it a 100-page government bid or a 40-page diaspora relocation curriculum, ChatGPT buckles. It starts dropping details, missing context, or hallucinating answers. That’s not what you want when contracts or compliance are on the line.

Claude: The Analyst

That’s where Claude comes in. Think of Claude as your deep analyst or editorial researcher.

• For freelancers: Claude is your weapon when you’re tasked with writing a white paper, editing a 10,000-word ebook, or summarizing 200 pages of meeting transcripts for a client. It thrives in long context windows (up to 200,000 tokens). That means you can feed it everything without chopping your files into messy bits.

• For CEOs: Claude becomes the safe pair of hands for policy analysis, internal reports, or RFP responses. When you’re operating at enterprise level, it’s not just about sounding good — it’s about accuracy, structure, and coherence across hundreds of pages.

This is why I call Claude my Analyst/Editor. It shines where ChatGPT tends to skim. It keeps the through-line intact across long documents, and its tone often feels calmer and more editorial — exactly what you want in a boardroom or government submission.

Why Switching Alone Isn’t the Answer

I see a dangerous pattern: entrepreneurs jumping from tool to tool, hoping the next AI will solve all their problems. That’s like firing your marketing director because they can’t also manage your payroll.

The smarter move? Stack them.

• ChatGPT = your Creative Engine.

• Claude = your Analyst.

By stacking them, you minimize risk. You don’t force one AI to do what it’s not built for. You maximize output by leaning into each tool’s natural strength.

What This Looks Like in My Business

I’ll give you a practical snapshot of how I route work.

• Journey With Us (media/YouTube brand):

◦ Thumbnails, reels, shorts, and captions → ChatGPT.

◦ Long geopolitical breakdown scripts and curriculum notes → Claude.

• Tiffy G Writes (consulting agency):

◦ Daily posts, sales emails, workshop promos → ChatGPT.

◦ Corporate retention reports, diaspora relocation workbooks, and government RFP responses → Claude.

It’s not about loyalty to one vendor. It’s about designing my AI stack the way a CEO designs a leadership team.

The Privacy Factor

There’s another reason CEOs in particular should pay attention: data governance.

Anthropic (Claude’s parent company) recently announced that, by default, your data will be stored and used for training unless you opt out by September 28, 2025. ChatGPT, while not perfect, tends to be more conservative with default data use.

For freelancers, this might not feel like a big deal. But for CEOs managing sensitive client data or government contracts, it’s non-negotiable. If you integrate Claude into your workflow, you’ll want to make that opt-out move part of your standard operating procedures.

What This Means for Freelancers

Here’s my challenge to freelancers: stop seeing AI as competition and start seeing it as collaboration. The fastest-growing freelancers aren’t the ones trying to “beat” AI — they’re the ones stacking tools and offering clients AI-augmented services.

Imagine telling a client:

• “We’ll use ChatGPT to create 10 variations of your campaign in one afternoon.”

• “Then we’ll run the final long-form report through Claude for accuracy and coherence.”

Suddenly, you’re not just another copywriter. You’re the strategist who knows how to deploy the right AI at the right stage. That’s how you win high-ticket contracts and retainers.

What This Means for CEOs

CEOs often ask: “Which AI should I standardize on for the whole company?” My answer: don’t.

Standardize your workflow, not your vendor.

• Assign ChatGPT to creative and rapid-iteration teams.

• Assign Claude to legal, research, policy, and compliance-heavy teams.

This prevents burnout from one tool, reduces errors, and aligns AI with the responsibilities you already delegate inside your company.

The Bigger Lesson: Design Your AI Stack Like You Design Your Team

At the end of the day, I don’t look at AI tools as “apps.” I look at them as team members.

• ChatGPT is my studio team: quick, flexible, creative, experimental.

• Claude is my analyst team: thoughtful, detailed, structured, compliance-ready.

If I expected one person to do both roles, I’d set them up for failure. Why do that with AI?

Freelancers, this mindset sets you apart from everyone selling generic “AI-powered” services. CEOs, this mindset protects your company from single-vendor risk and helps you scale responsibly.

Closing Thoughts

I’ll leave you with this: Switching alone is a scarcity move.

Stacking is a CEO move.

The future of work isn’t about pledging loyalty to one AI vendor. It’s about building an ecosystem of tools, tuned to your exact workflows. That’s how freelancers become indispensable. That’s how CEOs future-proof their companies.

Don’t switch. Stack.